Luxury is being redefined. In a world of constant disruption brought on by the advent of new technologies, the original code of luxury is being overthrown by a new set of rules. For luxury lovers, value is no longer prominently found in ownership but rather in an elevated state of living. And what this means for anyone trying to promote a luxury product or service is simple. You must first master the feeling of time and embrace the new values of luxury such as authenticity, transparency, sustainability and collaboration to reach the heart of soul of prospective clients.
This online luxury brand management course is your guide to understanding the changing definition of luxury in a state of liminality where old rules and new rules are a constant duality. You will learn how to speak the new language of luxury while staying true to its traditional foundations.
Roxy Génier, luxury brand management consultant, is known for her wealth of experience servicing the 1% while traveling the world to over 75 countries. Beginning her career aboard superyachts while working for Russian billionaires and American celebrities, she then moved on to become the personal assistant to high net worth British and Canadian entrepreneurs. In 2011, she launched LuxeInACity, an online luxury travel magazine that showcased the best in travel and lifestyle, and in 2014, the Readers of USA Today nominated her as their fifth favorite luxury travel blogger. In 2013, she expanded her service offer and co-founded Agence Luxury, a boutique digital marketing agency catering to boutique luxury brands.
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WHO IS THIS COURSE FOR?
Beginners AND advanced luxury students who are aware of the shift happening in luxury. You are keen to deepen your understanding of new luxury so you may shape its future through your own actions.
People who want to be at the forefront of new luxury. You strongly believe that luxury needs a re-brand and want to be an active member in the community who has embraced the new values of luxury.
Entrepreneurs who want to lead with their own luxury brand. You’re ready for insights that actually help you connect with those who share your vision of luxury but need more time to properly understand the new code.
Professionals who want to further their education in luxury brand management. You want to learn how to master the new luxury lexicon that is shaping the future of luxury so you may make your mark in luxury.
Self-learners who simply love everything luxury. This course's curriculum caught your eye and you want to learn everything about the new definition of luxury.
IT STARTS WITH YOUR EDUCATION.
When you invest in your future, you’re also changing the way others experience luxury.
Please note: The New Luxury & The Values Redefining Luxury online luxury brand management course is available with a start date of September 1st, 2018. This digital program is not available in printed or physical form. We're a green company and try to keep our carbon footprint as light as possible. Course curriculum might change slightly to reflect the need to keep up with the continuously changing landscape.