NEXT COURSE START DATE: January 15th, 2019

Luxury is being redefined. Luxury is being redefined. In a world of constant disruption brought on by the advent of new technology, the original code of luxury has been overthrown by a new set of rules. For luxury consummers, value is no longer prominently found in the tangibles but rather in an elevated state of living brought on by the intangibles. And what this means for anyone trying to promote a luxury product or service is simple. You must embrace the new values of luxury such as authenticity, transparency, sustainability, and connectivity to reach the heart and soul of your prospective clients.

Based on the New Luxury Manifesto, Let’s Talk New Luxury is your guide to understand the changing definition of luxury where old rules and new rules are a constant duality, to speak the new lexicon of luxury values while staying true to its traditional foundations, and to be better prepared to service the luxury consumer of the future.



Roxy Génier
Roxy Génier

Roxy Génier, luxury brand management consultant, is known for her wealth of experience servicing the 0.01% while traveling the world to over 75 countries. Beginning her career aboard superyachts while working for Russian billionaires and American celebrities, she then moved on to become the personal assistant to high net worth British and Canadian entrepreneurs. In 2011, she launched LuxeInACity, an online luxury travel magazine that showcased the best in travel and lifestyle, and in 2014, the Readers of USA Today nominated her as their fifth favorite luxury travel blogger. In 2013, she expanded her service offer and co-founded Agence Luxury, a boutique digital marketing agency catering to luxury brands.

Want to know more? Read the entire story here.

A sneak peek inside this course:

Luxury in history
How luxury reflects our times

You will learn how luxury is historically linked to a symbol of success, and, how over the centuries, the definition of luxury gradually evolved from celebrating an elevated state of religious beliefs to driving economic growth by pushing the boundaries of artisanship to expressing a return to an authentically human set of values.
Luxury in society
How globality affects everything luxury

You will learn how luxury is a malleable economic entity that is affected by globalization, the rise of emerging markets, the empowerment of women, the arrival of new generational ideologies, the rise of conglomerate luxury power-houses, and the advent of new technologies such as e-commerce, m-commerce and social media.
Luxury definitions
What is luxury for you is not for me

You will learn that the future of luxury will not be built on a single unified definition of what is luxury, but instead, on a sub-divided definition that encompasses the many personalized versions of luxury. You will understand that luxury is the expression of individualization at its finest.
Luxury personas
How sub-groups embrace their luxury

You will learn that cultural sub-groups such as yachties, digital influencers, digital nomads, mindfulness seekers, kids of rich parents, eco-lovers, startup founders and minimalists have created their own version of luxury and have embraced the products and services of niche and often crowdfunded brands.
Luxury generations
How different world view affects your luxury

You will learn that the definition of what is luxurious and what is not is affected by someone’s relationship with the present world and their consumption choices in all matters of luxury is intertwined with their outlook of the future. Generations are fluid, but the underlying principles of each generations are important to understand.
Luxury geo-clusters
How your locality influences your luxury

You will learn that the consumption of luxury goods and luxury experiences is not evenly spread out around the world, that although consumers in traditional markets are still buying strong, one should choose not to overlook the BRICs, the CIVETS as well as travel hubs when thinking of expanding their physical and digital footprint.
Luxury models
How luxury sports multiple business models

You will learn that although some believe that there is only one luxury business model, when looked upon more closely, the luxury industry is as diverse as every other industry. From fast-luxury brands backed by conglomerates to multi-generation heritage brands, here we will contemplate every business model.
Luxury values
How to embrace past & future luxury values

You will learn that luxury needs to maintain an equilibrium between traditional principles that have been the pillars of luxury for centuries and new ones that are redesigning the future we live in. From status to sustainability, from exclusivity to individuality, we will explore the values defining new luxury.



Beginners AND advanced luxury students who are aware of the shift happening in luxury. You are keen to deepen your understanding of new luxury so you may shape its future through your own actions.

People who want to be at the forefront of new luxury. You strongly believe that luxury needs a re-brand and want to be an active member in the community who has embraced the new values of luxury.

Entrepreneurs who want to lead with their own luxury brand. You’re ready for insights that actually help you connect with those who share your vision of luxury but need more time to properly understand the new code.

Professionals who want to further their education in luxury brand management. You want to learn how to master the new luxury lexicon that is shaping the future of luxury so you may make your mark in luxury.

Self-learners who simply love everything luxury. This course's curriculum caught your eye and you want to learn everything about the new definition of luxury.


How do I enroll for a course?
Simply select your payment option and follow steps to payment. Once you have purchased, you will receive payment confirmation. It is that easy.
When does the course start and finish?
This online luxury course starts on January 15th, 2019 or anytime after. The course content will be released to you in small sections, every week, allowing you plenty of time to study and learn more about the subject on your own before new information is released. You will have 6 months from start date to submit your course homework assignment if you wish to receive feedback from your instructor and get a course certificate.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What is included in each course?
Loads of luxury brand management goodies. Think weekly emails, essential reading .pdf, presentations, learning activities, key references, and quizzes. Since it is always best to play in a team, you will also get access to insights from other thought leaders in the luxury industry in the form of interviews, industry expert roundups and more.
How do I access course materials?
Once you have received your payment confirmation and completed enrolment, you will be able to access your course platform, but until the course is released, you won't be able to have access to all the content. Although you may want to read the entire course content in the same way as you would a new Netflix series, we think you will enjoy this course best if appreciated over time. After the content release date, you can visit your course easily at any time — either access the course by signing in the courses.roxygenier.com website, where you will be directly rerouted to it, or use the email link you were sent after enrolling. I recommend you bookmark the course curriculum page for easy access.
Will I have to take exams?
There are no exams in any of the courses but you will get a chance to test your knowledge with a series of quizzes throughout each module. In order to get the course certificate, you will need to complete a short project to test your acquired knowledge.
What qualifications will I receive after completing the course?
If you successfully complete the course project, you will receive a certificate of achievement which that will just look great on your LinkedIn profile.
Can I enroll to more than one course?
Of course, the sky is the limit when it comes to your education! It will boost your skill set to stand out from others.
What payment methods are accepted?
All major credit and debit cards are accepted via our payment provider.
What if I am unhappy with the course?
We would never want you to be unhappy! If you've done the work and honestly feel you didn't get value from the experience, submit a detailed explanation of what didn't work for you so we can continue to improve within 30 days of your purchase and we’ll promptly issue a refund.


When you invest in your future, you’re also changing the way others experience luxury.


Please note: The New Luxury & The Values Of Luxury online course is available with a start date of January 15th, 2019. This digital program is not available in printed or physical form. We're a green company and try to keep our carbon footprint as light as possible. Course curriculum might change slightly to reflect the need to keep up with the continuously changing landscape.