COURSE START DATE: September 1st, 2018 or anytime after

Luxury is being redefined. In a world of constant disruption brought on by the advent of new technologies, the original code of luxury is being overthrown by a new set of rules. For luxury lovers, value is no longer prominently found in ownership but rather in an elevated state of living. And what this means for anyone trying to promote a luxury product or service is simple. You must first master the feeling of time and embrace the new values of luxury such as authenticity, transparency, sustainability and collaboration to reach the heart of soul of prospective clients.

This online luxury brand management course is your guide to understanding the changing definition of luxury in a state of liminality where old rules and new rules are a constant duality. You will learn how to speak the new language of luxury while staying true to its traditional foundations.



Roxy Génier
Roxy Génier

Roxy Génier, luxury brand management consultant, is known for her wealth of experience servicing the 1% while traveling the world to over 75 countries. Beginning her career aboard superyachts while working for Russian billionaires and American celebrities, she then moved on to become the personal assistant to high net worth British and Canadian entrepreneurs. In 2011, she launched LuxeInACity, an online luxury travel magazine that showcased the best in travel and lifestyle, and in 2014, the Readers of USA Today nominated her as their fifth favorite luxury travel blogger. In 2013, she expanded her service offer and co-founded Agence Luxury, a boutique digital marketing agency catering to boutique luxury brands.

Want to know more? Read the entire story here.


  Part 1 - New Luxury fundamentals
days after you enroll
  Week 11-12-13-14 - New Luxury values to embrace for future growth
days after you enroll



Beginners AND advanced luxury students who are aware of the shift happening in luxury. You are keen to deepen your understanding of new luxury so you may shape its future through your own actions.

People who want to be at the forefront of new luxury. You strongly believe that luxury needs a re-brand and want to be an active member in the community who has embraced the new values of luxury.

Entrepreneurs who want to lead with their own luxury brand. You’re ready for insights that actually help you connect with those who share your vision of luxury but need more time to properly understand the new code.

Professionals who want to further their education in luxury brand management. You want to learn how to master the new luxury lexicon that is shaping the future of luxury so you may make your mark in luxury.

Self-learners who simply love everything luxury. This course's curriculum caught your eye and you want to learn everything about the new definition of luxury.


How do I enroll for a course?
Simply select your payment option and follow steps to payment. Once you have purchased, you will receive payment confirmation. It is that easy.
When does the course start and finish?
This online luxury course starts on September 1st, 2018 or anytime after. The course content will be released to you in small sections, every week, allowing you plenty of time to study and learn more about the subject on your own before new information is released. You will have 6 months from start date to submit your course homework assignment if you wish to receive feedback from your instructor and get a course certificate.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What is included in each course?
Loads of luxury brand management goodies. Think weekly emails, essential reading .pdf, presentations, learning activities, key references, and quizzes. Since it is always best to play in a team, you will also get access to insights from other thought leaders in the luxury industry in the form of interviews, industry expert roundups and more.
How do I access course materials?
Once you have received your payment confirmation and completed enrolment, you will be able to access your course platform, but until the course is released, you won't be able to have access to all the content. Although you may want to read the entire course content in the same way as you would a new Netflix series, we think you will enjoy this course best if appreciated over time. After the content release date, you can visit your course easily at any time — either access the course by signing in the website, where you will be directly rerouted to it, or use the email link you were sent after enrolling. I recommend you bookmark the course curriculum page for easy access.
Will I have to take exams?
There are no exams in any of the courses but you will get a chance to test your knowledge with a series of quizzes throughout each module. In order to get the course certificate, you will need to complete a short project to test your acquired knowledge.
What qualifications will I receive after completing the course?
If you successfully complete the course project, you will receive a certificate of achievement which that will just look great on your LinkedIn profile.
Can I enroll to more than one course?
Of course, the sky is the limit when it comes to your education! It will boost your skill set to stand out from others.
What payment methods are accepted?
All major credit and debit cards are accepted via our payment provider.
What if I am unhappy with the course?
We would never want you to be unhappy! If you've done the work and honestly feel you didn't get value from the experience, submit a detailed explanation of what didn't work for you so we can continue to improve within 30 days of your purchase and we’ll promptly issue a refund.


When you invest in your future, you’re also changing the way others experience luxury.

Please note: The New Luxury & The Values Redefining Luxury online luxury brand management course is available with a start date of September 1st, 2018 or anytime after. This digital program is not available in printed or physical form. We're a green company and try to keep our carbon footprint as light as possible. Course curriculum might change slightly to reflect the need to keep up with the continuously changing landscape.