Luxury is being disrupted. Big data, artificial intelligence, augmented reality, automation, robotization, blockchain, digital currencies, and the elevated state of everything leaves us asking “What is the future of luxury?” When avatars are becoming influencers, when robots are invading social media, when chatbots are replacing customer service agents, the playing field is no longer the same. Everything we once embraced as true seems to be losing its influence over the way luxury lovers are connecting with brands.
This online luxury brand management course is your guide to understanding the trends that are shaping the new luxury customer journey landscape and the opportunities available to those who want to serve the future of luxury. You will learn how to decode the luxury brand management trends of the future.
Roxy Génier, luxury brand management consultant, is known for her wealth of experience servicing the 1% while traveling the world to over 75 countries. Beginning her career aboard superyachts while working for Russian billionaires and American celebrities, she then moved on to become the personal assistant to high net worth British and Canadian entrepreneurs. In 2011, she launched LuxeInACity, an online luxury travel magazine that showcased the best in travel and lifestyle, and in 2014, the Readers of USA Today nominated her as their fifth favorite luxury travel blogger. In 2013, she expanded her service offer and co-founded Agence Luxury, a boutique digital marketing agency catering to boutique luxury brands.
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WHO IS THIS COURSE FOR?
Beginners AND advanced luxury students who want to service the luxury consumer of the future. You understanding the need to keep up with the technologies that have been embraced by new generations to further advance your career in luxury.
People who want to make their mark in luxury. You're itching to move up the ladders because you know it's an essential part of your identity. One day, you’d love to launch your own agency, be a guest speaker at a conference, or even create your own luxury line of products, but you know you need to put in the work first.
Entrepreneurs who are new to the world of luxury.You need to understand what the future of luxury will look like and need insights that actually help you connect with those who share your vision of luxury. The success of your new brand depends on it.
Professionals who want to further their education in luxury brand management. You want to learn how to master trends that are shaping the lives of future luxury customers.
Self-learners who simply love everything luxury. This course's curriculum caught your eye and you want to learn everything about the future of luxury.
IT STARTS WITH YOUR EDUCATION.
When you invest in your future, you’re also changing the way others experience luxury.
Please note: The Luxury Trends & The Future Of Luxury online luxury course is available with a start date of September 1st, 2019 or anytime after. This digital program is not available in printed or physical form. We're a green company and try to keep our carbon footprint as light as possible. Course curriculum might change slightly to reflect the need to keep up with the continuously changing landscape.