Luxury is curated experiences. Social media, influencer marketing, public relations, marketing automation, product placements, content marketing, paid & organic search, sponsorships, pop-ups and co-branded partnerships, when every promotion tactic is available to everyone, luxury needs to remain discerning in their communication choices to maintain high standards ensuring an effortless & extraordinary branded experience. Letting your fans navigate their way through a storm of available channels is simply not the way to gain loyalty in luxury today.
Let’s Talk Luxury Experience is your guide to understanding the range of touchpoints available to luxury brands today, to build a communication strategy that will most appeal to your current luxury customer fan base, and to perfect your luxury customer journey in an omnichannel marketing approach.
Roxy Génier, luxury brand management consultant, is known for her wealth of experience servicing the 0.01% while traveling the world to over 75 countries. Beginning her career aboard superyachts while working for Russian billionaires and American celebrities, she then moved on to become the personal assistant to high net worth British and Canadian entrepreneurs. In 2011, she launched LuxeInACity, an online luxury travel magazine that showcased the best in travel and lifestyle, and in 2014, the Readers of USA Today nominated her as their fifth favorite luxury travel blogger. In 2013, she expanded her service offer and co-founded Agence Luxury, a boutique digital marketing agency catering to luxury brands.
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WHO IS THIS COURSE FOR?
Beginners AND advanced luxury students who want to study best-in-class luxury communication case studies to learn how to effortlessly connect with luxury lovers. You understand that you can learn a lot from taking inspiration from those at the top.
People who want to perfect how and when they present their luxury brand to luxury lovers. You strongly believe in building strong relationships and need help understanding the current luxury touchpoint landscape.
Entrepreneurs who understand that they are competing against luxury conglomerates with unlimited resources. You need to find ways to build loyalty within your niche audience by taking your fans on an experiential journey that is one-step above the best.
Professionals who want to further their education in luxury brand management. You want to take your brand to new heights by creating selective luxury customer journeys that speaks to the heart and soul of luxury lovers.
Self-learners who simply love everything luxury. This course's curriculum caught your eye and you want to learn everything about luxury touchpoints and the experience of luxury.
GIFT YOURSELF THE KNOWLEDGE
When you invest in your future, you’re also changing the way others experience luxury.
Please note: The Luxury Experience & The Touchpoints of Luxury online brand management course is available with a start date of September 1st, 2019 . This digital program is not available in printed or physical form. We're a green company and try to keep our carbon footprint as light as possible. Course curriculum might change slightly to reflect the need to keep up with the continuously changing landscape.