LUXURY EXPERIENCE

& THE TOUCHPOINTS OF LUXURY

LEARN TO PERFECT YOUR LUXURY CUSTOMER JOURNEY IN AN OMNICHANNEL MARKETING APPROACH.


NEXT COURSE START DATE: September 1ST, 2019

Luxury is curated experiences. Social media, influencer marketing, public relations, marketing automation, product placements, content marketing, paid & organic search, pop-ups and co-branded partnerships, when every promotion tactic is available to everyone, luxury needs to remain discerning in their communication choices to maintain high standards of quality and authenticity ensuring an effortless & luxurious customer experience. Letting your fans navigate their way through a storm of available channels is simply not the way to gain loyalty in luxury today.

This online luxury brand management course is your guide to understanding the range of touchpoints available to luxury brands today, to gain access to best-in-class luxury communication case studies, and to build a communication strategy that will most appeal to your current luxury customer fan base. You will learn to perfect your luxury customer journey in an omnichannel marketing approach.


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MEET YOUR INSTRUCTOR


Roxy Génier
Roxy Génier

Roxy Génier, luxury brand management consultant, is known for her wealth of experience servicing the 0.01% while traveling the world to over 75 countries. Beginning her career aboard superyachts while working for Russian billionaires and American celebrities, she then moved on to become the personal assistant to high net worth British and Canadian entrepreneurs. In 2011, she launched LuxeInACity, an online luxury travel magazine that showcased the best in travel and lifestyle, and in 2014, the Readers of USA Today nominated her as their fifth favorite luxury travel blogger. In 2013, she expanded her service offer and co-founded Agence Luxury, a boutique digital marketing agency catering to luxury brands.

Want to know more? Read the entire story here.


 

WHO IS THIS COURSE FOR?

Beginners AND advanced luxury students who want to study best-in-class luxury communication case studies to learn how to effortlessly connect with luxury lovers. You understand that you can learn a lot from taking inspiration from those at the top.

People who want to perfect how and when they present their luxury brand to luxury lovers. You strongly believe in building strong relationships and need help understanding the current luxury touchpoint landscape.

Entrepreneurs who understand that they are competing against luxury conglomerates with unlimited resources. You need to find ways to build loyalty within your niche audience by taking your fans on an experiential journey that is one-step above the best.

Professionals who want to further their education in luxury brand management. You want to take your brand to new heights by creating selective luxury customer journeys that speaks to the heart and soul of luxury lovers.

Self-learners who simply love everything luxury. This course's curriculum caught your eye and you want to learn everything about luxury touchpoints and the experience of luxury.

FREQUENTLY ASKED QUESTIONS


How do I enroll for a course?
Simply select your payment option and follow steps to payment. Once you have purchased, you will receive payment confirmation. It is that easy.
When does the course start and finish?
This online luxury course starts on September 1st, 2019 or anytime after. The course content will be released to you in small sections, every week, allowing you plenty of time to study and learn more about the subject on your own before new information is released. You will have 6 months from start date to submit your course homework assignment if you wish to receive feedback from your instructor and get a course certificate.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What is included in each course?
Loads of luxury brand management goodies. Think weekly emails, essential reading .pdf, presentations, learning activities, key references, and quizzes. Since it is always best to play in a team, you will also get access to insights from other thought leaders in the luxury industry in the form of interviews, industry expert roundups and more.
How do I access course materials?
Once you have received your payment confirmation and completed enrolment, you will be able to access your course platform, but until the course is released, you won't be able to have access to all the content. Although you may want to read the entire course content in the same way as you would a new Netflix series, we think you will enjoy this course best if appreciated over time. After the content release date, you can visit your course easily at any time — either access the course by signing in the courses.roxygenier.com website, where you will be directly rerouted to it, or use the email link you were sent after enrolling. I recommend you bookmark the course curriculum page for easy access.
Will I have to take exams?
There are no exams in any of the courses but you will get a chance to test your knowledge with a series of quizzes throughout each module. In order to get the course certificate, you will need to complete a course project to test your acquired knowledge.
What qualifications will I receive after completing the course?
If you successfully complete the course project, you will receive a certificate of achievement which that will just look great on your LinkedIn profile.
Can I enroll to more than one course?
Of course, the sky is the limit when it comes to your education! It will boost your skill set to stand out from others.
What payment methods are accepted?
All major credit and debit cards are accepted via our payment provider.
What if I am unhappy with the course?
We would never want you to be unhappy! If you've done the work and honestly feel you didn't get value from the experience, submit a detailed explanation of what didn't work for you so we can continue to improve within 30 days of your purchase and we’ll promptly issue a refund.
 

GIFT YOURSELF THE KNOWLEDGE

When you invest in your future, you’re also changing the way others experience luxury.

Please note: The Luxury Experience & The Touchpoints of Luxury online brand management course is available with a start date of September 1st, 2019 . This digital program is not available in printed or physical form. We're a green company and try to keep our carbon footprint as light as possible. Course curriculum might change slightly to reflect the need to keep up with the continuously changing landscape.