Luxury is chosen uniqueness. Playing with authenticity and identity, speaking your own personal luxury, and building a world of fact and fantasy to delight, inspire and sweep the world off its feet, these are the foundation of luxury branding. Although it may seem like we need to emulate leading luxury brands to succeed, real success emerges when we give our luxury brand an visionary raison d’être, when we stay true to our core values and when we listen to our passionate community.
Let’s Talk Luxury Branding is your guide to understanding how to connect with luxury consumers by creating a brand identity that speaks from the heart in a refined luxury marketplace, to perfect your luxury brand identity through its story, its visual identity, and its personality, and to ensure that your branding speaks the language of New Luxury.
Roxy Génier, luxury brand management consultant, is known for her wealth of experience servicing the 0.01% while traveling the world to over 75 countries. Beginning her career aboard superyachts while working for Russian billionaires and American celebrities, she then moved on to become the personal assistant to high net worth British and Canadian entrepreneurs. In 2011, she launched LuxeInACity, an online luxury travel magazine that showcased the best in travel and lifestyle, and in 2014, the Readers of USA Today nominated her as their fifth favorite luxury travel blogger. In 2013, she expanded her service offer and co-founded Agence Luxury, a boutique digital marketing agency catering to luxury brands.
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When you invest in your future, you’re also changing the way others experience luxury.
Please note: The Let's Talk Luxury Branding online course is available with a start date of May 27th, 2019. This digital program is not available in printed or physical form. We're a green company and try to keep our carbon footprint as light as possible. Course curriculum might change slightly to reflect the need to keep up with the continuously changing landscape.