Luxury is chosen uniqueness. Playing with authenticity and identity, speaking your own personal luxury, and building a world of fact and fantasy to delight, inspire and sweep the world off its feet, these are the foundation of luxury branding. Although it may seem like we need to emulate leading luxury brands to succeed, real success emerges when we give our luxury brand an visionary raison d’être, when we stay true to our core values and when we listen to our passionate community.
Let’s Talk Luxury Branding is your guide to understanding how to connect with luxury consumers by creating a brand identity that speaks from the heart in a refined luxury marketplace, to perfect your luxury brand identity through its story, its visual identity, and its personality, and to ensure that your branding speaks the language of New Luxury.
Roxy Génier, luxury brand management consultant, is known for her wealth of experience servicing the 0.01% while traveling the world to over 75 countries. Beginning her career aboard superyachts while working for Russian billionaires and American celebrities, she then moved on to become the personal assistant to high net worth British and Canadian entrepreneurs. In 2011, she launched LuxeInACity, an online luxury travel magazine that showcased the best in travel and lifestyle, and in 2014, the Readers of USA Today nominated her as their fifth favorite luxury travel blogger. In 2013, she expanded her service offer and co-founded Agence Luxury, a boutique digital marketing agency catering to luxury brands.
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WHO IS THIS COURSE FOR?
Beginners AND advanced luxury students who are desirous of learning the foundations required to perfect a luxury brand. You need to educate yourself in luxury branding before taking making that next big career move.
People who want to evolve within their family luxury business. Although you already know the importance of authenticity in luxury, you need to figure out how to perfect your branding in a shifting landscape to ensure the future success of your family legacy.
Entrepreneurs with the ambition to build your own start-up in the luxury industry. You dream of making it big one day but first need to strengthen your brand identity so that your true definition of luxury shines through its personality.
Professionals who want to further their education in luxury brand management. You want to learn how to master luxury branding to ensure long term success of their beloved brand.
Self-learners who simply love everything luxury. This course's curriculum caught your eye and you want to learn everything about the luxury branding.
GIFT YOURSELF THE KNOWLEDGE
When you invest in your future, you’re also changing the way others experience luxury.
Please note: The Let's Talk Luxury Branding & The Stories of Luxury online course is available with a start date of May 1st, 2019. This digital program is not available in printed or physical form. We're a green company and try to keep our carbon footprint as light as possible. Course curriculum might change slightly to reflect the need to keep up with the continuously changing landscape.