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LET'S TALK NEW LUXURY BRANDING
Course Introduction
About the Let's Talk New Luxury Branding course
Meet your Instructor - Roxy Genier
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Week 1 - The New Meaning of Luxury
The controversial idea of luxury
Luxury liminality - a transitional shift is on its way
Defining the meaning of luxury
Luxury as a question of life philosophy
New Luxury as the search for aesthetic experiences
The New Luxury Self-Actualization Journey
New Luxury, Experience & the Energy of Time in Space
Week 1 - The New Luxury Framework
The New Luxury Branding Framework
The 12 Anti-Values Facing Luxury Today
The 12 Values of New Luxury For The Betterment of Humanity
The New Luxury Profit Journey
Week 2 - From Waste to Sustainability
Intro - From Waste to Sustainability
Waste - There is no Plan-et B
Sustainability - For People, Planet & Profit
Storified Bits from Sustainability Leaders
Framework: From Waste to Sustainability
Week 3 - From Deception to Authenticity
Intro - From Deception to Authenticity
Deception - The art of seduction gone wrong
Authenticity - Being yourself is the right stuff
Framework: From Deception to Authenticity
Week 4 - From Opacity to Transparency
Intro - From Opacity to Transparency
Opacity - The darker side of luxury
Transparency - The revolution is happening now
Framework: From Opacity to Transparency
Week 5 - From Disconnection to Connectivity
Intro: Disconnection to Connectivity
Disconnection - Technology is here to stay
Connectivity - The revolution of our time
Framework: From Disconnection to Connectivity
Week 6 - From Stagnation to Transformation
Intro: From Stagnation to Transformation
Stagnation - Letting traditions hold us back
Transformation - Elevating our experience of luxury
Framework: From Stagnation to Transformation
Week 7 - From Narration to Conversation
Intro - From Narration to Conversation
Narration - One-way is not the key to success
Conversation - Listen, learn, and love your followers
Framework: From Narration to Conversation
Week 8 - From Fairy Tales to Heritage Stories
Intro - From Fairy Tales to Heritage Stories
Fairy Tales - Cinderella is no longer our hero
Heritage Stories - Connecting past, present and future
Framework: From Fairy Tales to Heritage Stories
Week 9 - From Overchoice to Curation
Intro - From Overchoice to Curation
Overchoice - When anything is available everywhere
Curated Rarity - Limiting your offer for a better offer
Framework: From Overchoice to Curation
Week 10 - From Global Value Chains to Techno-Artisanship
Intro - From Global Value Chain to Techno-Artisanship
Global Value Chains - Damaging the brand to offsetting costs
Techno-Artisanship - Using technology to enhance the experience
Framework: From Global Value Chains to Techno-Artisanship
Week 11 - From Fastness to Slowness
Intro - From Fastness to Slowness
Fastness - Churning and burning is not luxurious
Slowness - Fighting exhaustion by changing pace
Framework: From Fastness to Slowness
Week 12 - From Sameness to Emotions
Intro - From Sameness to Emotions
Sameness - The world shouldn't be homogenous
Emotions - The art of making someone feel alive
Framework: From Sameness to Emotions
Week 13 - From Self-Love to Community Love
Intro - From Self-Love to Community Love
Self-Love - Indulging oneself is no longer enough
Community Love - The rise of Good-Hearted Consumers
Framework: From Self-Love to Community Love
Week 14 - New Luxury Manifesto
New Luxury Manifesto
Conclusion -
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Framework: From Narration to Conversation
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